About WAC
By embracing the power of now, we believe that better choices can be made, leading to more authentic and fulfilling lives.
Our Mission and Vision
We create spaces and conversations that encourage you to pause, reflect, and reconnect. Through our thoughtfully designed products and immersive experiences, we help you recognize the never-ending pace of a productivity-obsessed world, so you can live more intentionally in a fast-paced environment. Our ultimate goal is to foster a world full of awareness, understanding, and empathy, where authenticity is celebrated, and everyone feels empowered to be their true selves.
Our Craft
Our products are created with intention and designed to inspire. We collaborate with talented artists and designers who prioritize tangible human benefits, ensuring that every item has meaning and purpose. These products serve as little reminders of the power of self-care and intentional living, acting as small acts of resistance against a fast-paced world.
Join Us
We invite you to join us on this journey towards a more intentional and connected world. Together, let's celebrate the vibrant colours of life and embrace the power of the present moment.
Pause. Reflect. Be Present.
Our Founder
Ricardo Serrano, a Spaniard living in California. As a digital artist with extensive experience working with top brands worldwide, Ricardo is passionate about creating inspiring narratives that ground and empower people. His journey began with a profound personal experience; losing his father at the age of 19 taught him the finite nature of life and the importance of living with intention. This urgency and focus on making mindful choices inspired the creation of WAC. Ricardo's work is influenced by art, design, storytelling, and technology, all of which are integral to the brand's identity.